Pride Turmeric Powder: The Golden Essence of Northeast India. Sourced from the vibrant, fertile soils of the Northeast, our turmeric boasts an exceptionally high percentage of kukum, the vital compound that makes turmeric a powerhouse. Pure, organic, and potent—it's the ultimate golden touch for your health, cooking, and wellness rituals. Renowned for its high concentration of kukum, our turmeric is 100% pure and organic. This superior quality makes it exceptionally effective for all your needs—in the kitchen, the medicine cabinet, and your daily wellness routine.